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Unknown Worlds Branding

Unknown Worlds Branding

ClientUnknown Worlds Entertainment
Year2022
RoleArt Direction, Design
CategoryBranding

A rebranding package developed for Unknown Worlds, showcasing a refined visual identity through focused art direction, elevated design systems, and a fresh brand tone aligned with the studio's next chapter and the upcoming release of Subnautica 2.

Unknown Worlds Branding
Unknown Worlds Branding
Unknown Worlds Branding
Unknown Worlds Branding
Unknown Worlds Branding
Unknown Worlds Branding
Unknown Worlds Branding
Unknown Worlds Branding
Unknown Worlds Branding
Unknown Worlds Branding
Unknown Worlds Branding
Unknown Worlds Branding
Unknown Worlds Branding

Overview

I led the rebranding of Unknown Worlds Studios, crafting a bold new visual identity that reflected the studio's evolution and future vision. From Moonbreaker to their latest title, Subnautica 2, the new direction captured the spirit of innovation, creativity, and genre-defying storytelling that defines the studio's work.

The rebrand began with defining a clear visual framework, tone, color, and typographic systems, built to scale. I oversaw the rollout of key brand elements, while collaborators later expanded the system across motion and broader design applications, resulting in a unified identity fit for the studio's next chapter.

Software

Adobe PhotoshopAdobe Photoshop
Adobe IllustratorAdobe Illustrator
FigmaFigma

Credits

Head of Creative

Neil Huxley

Art Direction & Design

Andy Fernandez

Lead Visual Designer

Kevin Yoo