PUBG

F2P ALT KEY ART

A striking key art collaboration for PUBG Free-to-Play, blending cinematic storytelling, high-quality rendering, and precise composition to expand the game's visual identity beyond its main campaign.

The PUBG Free-to-Play Key Art captured the game’s intensity and tactical realism, with composition and character placement refined to match its identity. In collaboration with Krafton’s Creative Department, Petrol, and Good Bye Kansas, I helped shape the artistic vision, ensuring lighting, poses, and storytelling delivered a cinematic and engaging image.

Final detailing and color balancing were done in Photoshop, refining contrast, depth, and clarity for a polished result. While not used as the primary key art, the finished piece played a vital role in alternate marketing, complementing the main Lost Project key art and expanding PUBG’s promotional reach with a bold and impactful visual.

Softwares: Photoshop

CREDITS

Creative Direction: James Hall

Art Direction & Finishing: Andy Fernandez

Agency: Petrol & Good Bye Kansas     Agency: Lost Project

GAME BOX ART

Marketplace Box Art

The Art of Andy Fernandez

Email: hello@andyfdz.com
Art Director / Principal Artist