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PUBG F2P Key Art's

PUBG F2P Key Art's

ClientKRAFTON / PUBG Studios
Year2022
RoleArt Direction, Finishing
Category3D / Concept Art / Key Art

A striking key art collaboration for PUBG Free-to-Play, blending cinematic storytelling, high-quality rendering, and precise composition to expand the game's visual identity beyond its main campaign.

PUBG F2P Key Art
PUBG F2P Key Art

GAME BOX ART

Marketplace Box Art

PUBG F2P Box Art
PUBG F2P Box Art

Overview

The PUBG Free-to-Play Key Art captured the game's intensity and tactical realism, with composition and character placement refined to match its identity. In collaboration with Krafton's Creative Department, Petrol, and Good Bye Kansas, I helped shape the artistic vision, ensuring lighting, poses, and storytelling delivered a cinematic and engaging image.

Final detailing and color balancing were done in Photoshop, refining contrast, depth, and clarity for a polished result. While not used as the primary key art, the finished piece played a vital role in alternate marketing, complementing the main Lost Project key art and expanding PUBG's promotional reach with a bold and impactful visual.

Software

Adobe PhotoshopAdobe Photoshop

Credits

Creative Direction

James Hall

Art Direction & Finishing

Andy Fernandez

Agencies

Petrol / Good Bye Kansas / Lost Project