PUBG

F2P CINEMATIC TRAILER

A cinematic crafted to showcase PUBG’s Free-to-Play transition, focusing on high-quality character design, visual storytelling, and immersive world-building.

For the Free-to-Play Cinematic Trailer, the goal was to achieve top-tier 3D character quality that could compete with industry leaders. One of the Company that came to my mind was Good Bye Kansas. Their expertise in highly detailed character work made them the perfect choice, delivering a stunning cinematic trailer that showcased realistic animation and design.

Working alongside Krafton’s Creative Department and GBK, I contributed to Art Direction, Character Design, and Key Art. Ensuring the trailer met high visual standards, I helped define the artistic vision and guided the project toward a polished final result. My role focused on aligning visuals with narrative, ensuring a seamless fusion of storytelling and quality.

CREDITS

Creative Direction: James Hall

Art Direction: Andy Fernandez

Agency: Good Bye Kansas

The Art of Andy Fernandez

Email: hello@andyfdz.com
Art Director / Principal Artist