PUBG: Battlegrounds Branding

I was part of the PUBG: Battlegrounds Branding initiative, providing Art Direction focused on establishing the tone, mood, and cinematic feel of the animation package. My early direction helped shape the visual foundation and narrative flow, guiding how the brand would present itself across various touchpoints. This initial work set the stage for a consistent, immersive style that resonated with the game's evolving identity.

The original branding package I created served as the cornerstone for further development. It was later expanded upon by Lost Project for motion execution and by Fluid for comprehensive design and brand guidelines. This collaboration ensured that the core vision remained intact while scaling across platforms, delivering a cohesive and dynamic brand experience for PUBG: Battlegrounds.