Skip to main content
New State Teaser

New State Teaser

TypeClient
ClientKRAFTON / PUBG Studios
Year2021
RoleArt Direction, Motion Graphics
CategoryCinematics / Concept Art

A cinematic that explores PUBG: New State's advanced battlegrounds, highlighting its evolving world, tactical depth, and high-intensity combat.

New State Teaser
New State Teaser
New State Teaser
New State Teaser

Overview

For the New State Cinematic Teaser, the goal was to depict the game's decay and chaos while showcasing its place in a more technologically advanced era of the PUBG Universe. Plastic Wax's was a strong creative partner, delivering a high-quality trailer that brought this vision to life with striking visuals and immersive world-building.

Working closely with Plastic Wax on behalf of Krafton's Creative Department, I helped shape the cinematic's visual identity. From early concept explorations to final artistic refinements, the focus was on ensuring every frame aligned with the game's tone and narrative. By creating key artistic elements, I helped deliver a cinematic that authentically represented New State Mobile.

Software

Adobe PhotoshopAdobe Photoshop

Credits

Creative Direction

James Hall

Art Direction & Motion Graphics

Andy Fernandez

Agencies

Plastic Wax / Lost Project