New State Branding

My initial branding work helped set the visual tone for New State, laying a strong foundation that others could build on. Lost Project later expanded the motion system, while Fluid developed the broader design and brand guidelines. Together, these efforts brought a consistent and energized look to New State across all platforms.

I developed the initial branding package that set the visual framework for New State. Lost Project later brought it to life through motion, while Fluid translated it into a complete design and brand system. The collaboration preserved the core vision while adapting it seamlessly across platforms, shaping a bold and unified brand identity.