NEW STATE

BRANDING

A branding package developed for New State, showcasing a bold visual identity through distinct art direction, kinetic motion design, and impactful graphic elements tailored to the game’s futuristic tone.

My initial branding work helped set the visual tone for New State, laying a strong foundation that others could build on. Lost Project later expanded the motion system, while Fluid developed the broader design and brand guidelines. Together, these efforts brought a consistent and energized look to New State across all platforms.

I developed the initial branding package that set the visual framework for New State. Lost Project later brought it to life through motion, while Fluid translated it into a complete design and brand system. The collaboration preserved the core vision while adapting it seamlessly across platforms, shaping a bold and unified brand identity.

Softwares: After Effects, Cinema 4D, Adobe Photoshop

CREDITS

Creative Direction: James Hall

Art Direction & Motion Graphics: Andy Fernandez

Sr Visual Designer: Joongchan Ahn

Agency: Fluid     Agency: Lost Project

The Art of Andy Fernandez

Email: hello@andyfdz.com
Art Director / Principal Artist